Nearly 100 million Americans gather around their big screen TVs in anticipation for the biggest football game of the year: the Super Bowl. To advertisers as well, this is their biggest day of the year. Elite New York and Chicago agency’s dual it out to create the most ingenious and intriguing ads per 100K a second. This year however, Guerrilla Marketing was in full motion.
Take FedEx. For the first time in 12 Super Bowl years they opted out of spending the dough and didn’t advertise. Stating that ‘as a responsible employer to nearly 300,000 employees, there is a time to justify such an ad spend and a time to step back.’
FedEx, like many large corporations, small businesses, and entrepreneurs are being asked to do more with less. Guerrilla Marketers thrive on low cost, high impact marketing, but always take in consideration the current economy and how it impacts the market. Surprisingly, the no show at the Super Bowl went over quite well with employers and customers alike. FedEx nailed it on the head by demonstrating true blue Guerrilla Marketing tactics for business stamina and growth. Opting out of spending millions of dollars generated plenty of well received buzz that boasted economic responsibility in today’s market.
Furthermore, FedEx was named for the 11th year in a row to FORTUNE magazine’s “100 Best Companies to Work For” and is based on two criteria: an evaluation of the policies and culture of each company and a survey gauging the opinions of each company's employees. Happy employees mean happy customers. Happy customers will keep coming back for more. They may have taken a time out this time around, but it’s game on for FedEx!
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Wednesday, February 04, 2009
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