Former “American Idol” Season 6 contestant Sanjaya Malakar made it through most of the season despite lacking overwhelming talent, due to a mix of heavy Internet lovers and haters. Websites and radio guru Howard Stern both heavily lobbied for Malakar to stay on Idol. Current “Dancing With the Stars” contestant, Kate Gosselin and her dance partner Tony, begged people to vote for Kate, even if they hated her. The key to getting the Sanjaya effect behind Gosselin will be organized support in the media. Think of intriguing ways to team up with other businesses to entice the media.
~ Holly George & Your Spitfire Promotion Team
We roll up our sleeves daily to brainstorm the most unique and effective collaborative promotions. Join our client database to meet your ideal marketing partners, and achieve big media impact and sales growth… at a fraction of the cost of going it alone: www.spitfirepromotiongroup.com
Wednesday, April 21, 2010
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