Keys to Making A Positive Impression on Camera

Our client Maria Totozintle is a master at helping clients look their best on camera. She suggests the following simple guidelines. She says, before you go to the closet to select your "favorite" outfit, bear in mind that the television camera "sees" color, pattern, and contrast differently than the human eye. So, it's important to dress for the way the camera sees you.

The most important rule to follow in selecting your on-camera outfit is to keep it simple, plain, and low-key. You want the audience to focus on you: your face and what you have to say, not what you're wearing. Pay attention to:

Clothes

1. Pastels are the best colors to wear. Other good clothing colors include beige, gray, green, brown and blue.

2. Avoid white, red and orange clothing. Combinations of contrasting light and dark colors such as black and white, dark brown and white, or dark blue and white should also not be worn. Black, or dark browns and blues are fine alone or combined with pastel colors.

3. Solid colors are best. Avoid fine checks, stripes, herringbone, and similar patterns.

4. Avoid very glossy, sequined or metallic clothing. Also avoid clinging attire, or low-cut necklines.

Make-Up

Do you need to wear make-up? The answer is yes, for both men and women. In all areas use very sparingly, unless directed by the director otherwise.

Eyes

Eyeliner and mascara are okay if used lightly. Eye shadow should be avoided - especially dark colors or vibrant blues.

Face

Use powder that closely matches your skin coloring. You can wear a foundation if you like, but more importantly, use powder. When you arrive at the studio, you may need to apply a little powder, especially on the nose and forehead. Be extremely cautious in the use of rouge because it will stand out garishly on video if used in normal shading. Style your hair to keep it away from your face and out of your eyes.

Lips

Lipstick should be of a lighter coloring. Stay away from deep reds and extremely glossy types. It you have any questions about wardrobe or makeup, bring several options and consult with the director. Remember, you want to look your BEST.

When you follow these guidelines, you can rest assured you look good while getting your message across. Want help pulling it all together? Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.

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