We LOVE big buzz ideas and couldn’t help but notice how many companies are already tapping into the upcoming Olympics in Beijing to create buzz.
On April 7, 2008, Bank of America, the official bank sponsor of the 2008 U.S. Olympic Team, launched America's Cheer™, a new grassroots campaign that provides an opportunity for all Americans to cheer on the nation's finest athletes as they prepare to compete at the 2008 Olympic Games in Beijing, China. Whether it's an energetic video or audio recording, heartfelt letter or inspiring photo, America's Cheer™ is inviting the entire country to express their support for Team USA™ through the act of cheering.
It just so happens that the launch of America's Cheer™ also coincides with the introduction of U.S. Olympic Team Banking, the nation's first bundled set of U.S. Olympic Team-themed banking products that directly support Team USA™. U.S. Olympic Team Banking includes Check Cards, checks and credit cards that enable customers to support America's Olympic athletes and hopefuls with every purchase, while earning special rewards.
We think this is a great way to support our athletes while creating goodwill and a big buzz. Use Bank of America as your launch pad to come up with your own big buzz. Not sure how? Email info@boostyourbottomline.com today and we’ll show you how.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, May 06, 2008
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