This is a cool marketing partnership…and good for the environment!
This season, “The Biggest Loser” has partnered with Brita’s FilterForGood campaign to eliminate bottled water from the campus. And Brita has partnered with Nalgene to create the FilterForGood pledge. The goal: reduce the 38 billion plastic water bottles that end up in landfills each year.
According to author David Bach in his book Go Green, Live Rich, Go Green, Live Rich, carrying your own water bottle will save $500/year while helping to reduce environment waste. We’ve been advocating this exact action in our 90-day, community-based Walk the Talk Today! campaign.
Take the pledge! It's a simple commitment to reduce your personal waste by giving up bottled water, even if it's just a few days each week. Together, filtered water and a reusable bottle are an ideal solution for going green at home, at the gym, and on the go. Visit FilterForGood.com and pledge to give up bottled water. It's an easy change that can make a big difference.
Need help creating a marketing partnership for your business? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2008 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, April 29, 2008
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