I am always giving my Toyata RAV4 praises when other riders ask me if I like it. No joke, I always respond the same way; “I love my RAV – it gets great gas mileage and it’s dependable. Toyota is a great brand.” Thankfully, my precious RAV was not affected by the faulty brake pedal that has affected millions of newer Toyota models. However, Toyota was fast to react, and so far, seemed to handle crisis management very well. Toyota is the number one car company in the world, but that’s not what they strive for. Their secret to success? Total dedication to customer safety. And right now, Toyota dealers are going above and beyond to take care of customers, and to rebuild their confidence and trust. This is a perfect example of how a brand SHOULD react when hit with a crisis.
Michaela,
Spitfire Mom Spin Doctor
Michaela Wickman is a fellow Spitfire Mom and seasoned copywriter helping all spitfire moms grow their businesses with flair! She can be reached at www.spitfiremom.com. Work with Holly George, Founder & Spitfire Mom extraordinaire to create, launch & grow your perfect at-home business: www.spitfiremom.com/whatsnext
Friday, February 05, 2010
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