It's tourism season and small businesses around the world are trying to pull travelers in. Chris Wilson is convinced that his innovation will make it easier for the Cape Cod tourist industry. His innovation: a podium that looks something like a large, sturdy drum and sports yellow and black lettering that reads "Whipkick: Just ask us." It is just wide enough to allow a person to climb atop it and stand a few feet above the crowd. As many as 20 podiums will be scattered across the Cape at locations such as beaches, downtown Hyannis, or any other place likely to experience high levels of foot traffic, and Whipkick employees with be available to provide assistance. The 24-year-old founder of the company thinks it will transform marketing by aligning businesses around "a brand of quality and something neat in the local area." Sounds like a good hook and collaboration among many businesses. We'll watch to see how it all shakes out.
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2 comments:
That's a great idea.
But are they volunteers or is it paid through their tourism board?
(Bayfield, WI could use that during Apple Fest!)
Best option is for some paid staff but if you have limited budget, you could train volunteers. Good luck, and have fun with it!
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