Competitive fares, award-winning service and complimentary onboard amenities...those who have taken a flight recently know these are hard to come by. JetBlue Airways is out to change that. JetBlue's new "Happy Jetting" brand campaign, developed in partnership with JWT New York, will focus on the airline's strategy of delivering a "true value" experience for every customer, including competitive fares, award-winning service and complimentary onboard amenities, such as free DIRECTV® and XM Satellite Radio®, unlimited snacks and spacious leather seats. If they're successful JetBlue will set itself apart as the airline that delivers true value for money. Great branding. Maybe they'll even pull some reluctant travelers to the gates.
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Wednesday, June 11, 2008
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