Ads promoting "red" products from Gap, Apple and others with merchandise in support of the charity Global Fund to Fight Aids, Tuberculosis and Malaria are everywhere. And they're bringing in big green bucks for their companies and their charity. As reported by Advertising Age on March 5, this one year old campaign has realized over $18 million for Global Fund (which is estimated to be closer to $25 million once books close on 2006). Way to go, Bono! And, kudos to the companies that spend the big bucks on promoting worthy causes alongside their brands — a brilliant marketing move that brings in countless residual sales dollars!
© 2007 BoostYourBottomLine.com
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Sunday, March 25, 2007
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