We're Mac users. No, we're much more than that. We're Mac loyalists. So when Steve Jobs unveiled the iPhone - the multi-functional device that combines mobile phone, widescreen iPod and an Internet communications device with desktop-class email, web browsing, maps, and searching into one small and lightweight handheld device — he caught our attention.
Turns out he also caught the attention of a worldwide market and media.
Carlos Grande in London reported on MSNBC:
"When your new product features on more blogs than even the US President, it seems safe to say you hit the launch marketer's goal: create awareness.
"The iPhone, the multi-functional device unveiled by Apple, the US electronics group, on January 9, did precisely that.
"According to Nielsen BuzzMetrics, a system which tracks English language blogs, the music, phone and web device was mentioned by more blogs than either George W. Bush or McDonald's for the next 10 days."
Not to mention it was added to the online encyclopedia Wikipedia within minutes of the announcement and got more clips on YouTube than the Pope or Gucci.
Big Buzz. The marketer's dream. That's what Holly and I will talk about today in our Internet Voice of America Talk Radio Program at noon Eastern time. Click here to find out more and to discover how to create a big buzz and get on the Fast Track to business success with more customers, bigger profits, and a business you can brag about. "Talk" soon!
© 2007 BoostYourBottomLine.com
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Thursday, February 01, 2007
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