We thought Time's Person of the Year: "YOU" was kind of wimpy until we started thinking about how the world wide web has truly changed how we research information, connect via online communities and blogs, and market for maximum exposure. A quick tour of the web brought up a couple examples that tickled our funny bone:
1. Animals; credit cards; goofy humor. The combo pulled Holly, an animal lover hooked on java and laughing, into the message. We're not sure who got more exposure from this American Express-Ellen DeGeneres collaboration, but it's creative and effective. Check it out at http://www.youtube.com/watch?v=h5LR-IZbbc0
2. Got a treadmill? Need a workout? ok, go! Leslie thought this would be the perfect link to include in January ezines to her Pilates students and for skiers preparing for the 51K American Birkebeiner x-c ski race. Check it out at http://www.youtube.com/watch?v=NINJQ5LRh-0
Here's to creative marketing in 2007!
© 2006 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp publish Marketing Blast, a monthly ezine filled with red hot strategies to blast your business to the next level. If you're ready to jump start your marketing, make more money, and stay on the fast track to business success, get your F.R.E.E tips and Marketing Mastery Success Kit now at www.boostyourbottomline.com
Monday, January 01, 2007
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