Millions. That's how many web sites are out there in cyberspace. The biggies likes Amazon, eBay and Google started with a spark - just like you. How did they rise to the top? By following the same rules you can!
1. Visualize your idea and its sales process. In these days of market saturation, it's not always the most innovative product that rises to the top - it's the old product with a twist. Maybe you're selling one of the most popular products known to man (like t-shirts), but you're packaging them in a fun way (in meat paper with coupons for steaks). Your entire sales process should be built around your idea and its twist (home page that's designed like a meat locker)!
2. Build a solid site. Remember that web surfers want readily available information, an easily navigable site and a quick and secure sales process. Give them that. But also make sure your site's pages are written with just enough fun sales jargon to convert visitors to buyers without too much hard sell.
3. Back up your claims. Don't forget that you are a viable business. Your web site is your ethereal (albeit important) sales tool, but your products, processes, customer service and management are your real business. Make sure all these aspects are in line with your positive web site claims.
4. Leave well enough alone. Many web-based business owners never get sales off the ground, because they're too focused on perfection. At some point, realize that your beginning systems are in place, and your web site looks good enough. Focus on Step #5 for a while. You can tweak later.
5. Get a great marketing plan. Again, the best ideas don't just rise to the top - they're put there by great marketing. Write a solid plan that addresses getting your name out there in a big way, and work that plan daily!
Happy Marketing!
© 2006 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp publish 'Marketing Blast,' a monthly ezine filled with red hot strategies to blast your business to the next level of success. If you're ready to jump start your marketing, make more money, and stay on the fast track to business success, get your FREE tips now at http://www.boostyourbottomline.com
Holly George, Founder
- Holly George, Founder
- As founder of Spitfire Promotion Group and the Certified Marketing Spitfire™ program, Holly brings a wealth of marketing and advertising experience to the table. A big picture strategist and master collaborator, she is constantly looking for ways to brainstorm promotions. You can almost hear the "a-ha!" each time she cracks client challenges, crunches numbers, and develops customized paths to ensure success. Her fast and furious style was unleashed at a big agency in Minneapolis where she led domestic and international multimedia advertising campaigns. Always charged by big ideas and turning them into profit, she led two creative teams to National Advertising Federation awards for excellence in creative execution and increased revenue - and won several regional honors. She has launched and grown 2 successful marketing-related businesses well over the $1 million mark, but she is most proud of working with her passionate group of collaborating spitfires! Holly holds a Bachelor of Science degree in Journalism-Advertising from the University of Kansas, is a Certified Guerrilla Marketing Coach, international speaker, media guest expert, serves on the USA Today Small Business Panel.
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